SHRCB

Corporate Culture
Corporate Culture

　Mission: Inclusive Finance Delivers Better Life.

　Core Values: Sincerity, Responsibility, Creation, Benefit.

　Vision: Build a service-oriented bank to create value for customers, and an integrated regional financial service group with the best experience and outstanding brand.

　Brand Value Proposition: Authentic Living, Positive Finance.

　Core Spirit: Value virtue and goodness, benefit the city and the people, pursue excellence with diligence, and realize the shared dream of harmony.

　Ten Basic Elements:

　1. Practical and Integrity: Our fundamental nature.

　2. Caring and Approachable: Our way of hospitality.

　3. Trustworthy and Steadfast: Our operational style.

　4. Diligent and Energetic: Our work ethic.

　5. Warm and Inclusive: Our corporate environment.

　6. Harmonious and Shared Responsibility: Our sense of mission.

　7. Self-Confident and Empowered: Our driving force for innovation.

　8. Meticulous and Professional: Our professional demeanor.

　9. Progressive and Self-reflective: Our excellent qualities.

　10. Altruism and Shared Beauty: Our humanistic philosophy.

Tel: +86-21-962999Postal Code: 200002E-mail: [email protected]Address: No. 70 Zhongshan Road (East-2), Huangpu District, Shanghai, PRC

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